Various ways to influence and persuade people through scarcity, urgency, reciprocation, consistency, commitment, social proof, liking and authority. Highlights from the book: Weapons of influence As the stimuli saturating our lives continue to grow more intricate and variable, we will have to depend increasingly on our shortcuts to handle them all. And even when it is not initially successful, she can mark the article “Reduced from __” and sell it at its original price while still taking advantage of the “expensive=good” reaction to the inflated figure. Simply put, if the second item is fairly different form the first, we will tend to see it as more different than it actually is. So if we lift a light object first and then lift a heavy object, we will estimate the second object to be heavier than if we had lifted it … Read More
(Book) Awaken the giant within – Tony Robbins
I wish I had read this when I was in my late teens or early twenties, as I think it would have had a greater impact then. A very useful tool to make you look at what you’re doing now. What you’re linking pain or pleasure to, what limiting or empowering beliefs you have, your value hierarchy, goals, frame of reference, and states. Attempts to help us master the five areas of life we need to master: Emotional, physical, relationship, financial, time. Awaken the Giant Within (highlights) Lasting change: Raise your standards, change limiting beliefs, change your strategy. Five areas of life we need to master: Emotional, physical, relationship, financial, time. What actions can I take today that will shape my ultimate destiny? The father of action is decision. “This is what I am. This is what life is about. … Read More
How to evaluate options and make decisions (a different method)
We’re pretty spoiled these days with the amount of options available to us, we’re called to make decisions every day. Sometimes though, there are so many options we can choose from, we end up choosing none of them. It’s called the paradox of choice. Sometimes we need a kick in the pants just to make a decision. Think back on your last few major decisions. How much easier or harder was it when that decision was made for you, and you had to go along with it? Suddenly, when that happens, you know with certainty whether you wanted to make that decision or not. As humans we don’t like being forced to do something we don’t want to do. My wife will often present me with two options that she can’t decide between. The blue dress or the black dress … Read More
(Book) The war of art – Steven Pressfield
A book about discipline. It’s written about making art but it really applies to all areas of life, since to live is to create. My notes from the book: What stops you being creative is resistance. It’s not the act, it’s starting. We have two lives. The life we live and the un-lived life within. Between them stands resistance. Any act that rejects short term and favours long term elicits resistance. “Those who will not govern themselves are condemned to find masters to govern over them.” The more fear we have about something the more certain we can be that it’s important. The professional knows that success is a by-product of work. It may or may not come. You turn a corner when you turn pro. Suddenly you take it seriously and do the work. Principle of priority. Know the … Read More
(Book) Anything you want – Derek Sivers
This book is worth 10 years of life and business experience and it only takes about an hour to read. I suggest you just read it, even if you’re not in business. It’s a great reality check for a lot of areas in life. You can do anything you want. Choose wisely. My notes from the book: What’s your compass? Don’t pursue little distractions in life because you don’t know which way to go. Chase your big dreams. Making a company is a great way to improve yourself to the world. It’s your utopia where you design your perfect world. Your business plan is moot. You don’t know what people really want until you start doing it. With CD Baby, Derek wasn’t trying to make a business. He started off helping a few friends out and, with his love of … Read More
Setting yourself weekly challenges (5 steps to changing your behaviour)
Every year I used to write down these big brave new year’s resolutions. A few things that I wanted to achieve or some habits I wanted to change before the end of the year. No tactics, just a goal. Sure enough, come the end of the year, I was no closer to achieving them. I then thought I’d make it a bit more tactical. I’d break it into weeks and have smaller goals I wanted to do before the end of the week. There’d be about 10 of them. Still no progress. This continued until it was daily goals (still over 5). Very rarely did I ever do even half of them, or significantly change any habits. The problem was twofold. Firstly I had way too many goals to concentrate on. Sure I might achieve the top couple that I’m … Read More
(Book) What to do when it’s your turn – Seth Godin
Another great book from Seth about your turn, in his words: “I think we’re wasting the chance of a lifetime. This is an urgent call to do the work we’re hiding from, a manifesto about living with things that might not work and embracing tension when doing your art.” Here are the ideas that jumped out at me, my own thoughts are in italics. Opportunity? It’s everywhere. Freedom is our problem and freedom is our opportunity. We automatically limit ourselves yet we have so much choice. Being stupid is associated with learning. Embrace the stupid. This might not work. the cost of being wrong is less than the cost of doing nothing. The safest dreams are the ones with no hope of coming true. This is hiding. Concrete dreams are possible. They expose us to hope and risk. Great work … Read More