Various ways to influence and persuade people through scarcity, urgency, reciprocation, consistency, commitment, social proof, liking and authority. Highlights from the book: Weapons of influence As the stimuli saturating our lives continue to grow more intricate and variable, we will have to depend increasingly on our shortcuts to handle them all. And even when it is not initially successful, she can mark the article “Reduced from __” and sell it at its original price while still taking advantage of the “expensive=good” reaction to the inflated figure. Simply put, if the second item is fairly different form the first, we will tend to see it as more different than it actually is. So if we lift a light object first and then lift a heavy object, we will estimate the second object to be heavier than if we had lifted it … Read More
(Book) Awaken the giant within – Tony Robbins
I wish I had read this when I was in my late teens or early twenties, as I think it would have had a greater impact then. A very useful tool to make you look at what you’re doing now. What you’re linking pain or pleasure to, what limiting or empowering beliefs you have, your value hierarchy, goals, frame of reference, and states. Attempts to help us master the five areas of life we need to master: Emotional, physical, relationship, financial, time. Awaken the Giant Within (highlights) Lasting change: Raise your standards, change limiting beliefs, change your strategy. Five areas of life we need to master: Emotional, physical, relationship, financial, time. What actions can I take today that will shape my ultimate destiny? The father of action is decision. “This is what I am. This is what life is about. … Read More
Setting yourself weekly challenges (5 steps to changing your behaviour)
Every year I used to write down these big brave new year’s resolutions. A few things that I wanted to achieve or some habits I wanted to change before the end of the year. No tactics, just a goal. Sure enough, come the end of the year, I was no closer to achieving them. I then thought I’d make it a bit more tactical. I’d break it into weeks and have smaller goals I wanted to do before the end of the week. There’d be about 10 of them. Still no progress. This continued until it was daily goals (still over 5). Very rarely did I ever do even half of them, or significantly change any habits. The problem was twofold. Firstly I had way too many goals to concentrate on. Sure I might achieve the top couple that I’m … Read More