The Personal MBA is a great overview of everything related to business. Josh explains concepts in such a way that anyone can understand them. Yet he goes into enough detail for everyone to come away with actionable points. I literally sat there with the book in one hand and my notebook in the other, creating action plans for the couple of businesses that I’m involved in. Here are my notes: Business is made of 5 things. It (1) provides something of value that (2) other people want or need (3) at a price they’re willing to pay, in a way that (4) satisfies the purchasers needs and expectations and (5) provides the business sufficient revenue to make it worthwhile for the owner to continue operation. Sales Starts with trust. No trust, no sale. Value based selling. What is it worth to … Read More
(Book) Your move: The underdog’s guide to building your business – Ramit Sethi
A direct, to-the-point, guide on how to sell. Yes, it covers more than just selling but this is the main point of the book. It has some good tips and examples, not just to do with actual selling techniques but it addresses our beliefs and mindsets first. In brief: Make sure your product/service is great Focus on the customer and ensure you’re giving them exactly what they want Be bold in selling, the more you sell, the more value you can create Your move: The underdog’s guide to building your business – Ramit Sethi (highlights) But when you start your own business, there’s no limit to how much you can earn. But the biggest failures aren’t things you did. They’re things you didn’t do. And I still read books and get advice from people whose businesses are a fraction of … Read More