The Personal MBA is a great overview of everything related to business. Josh explains concepts in such a way that anyone can understand them. Yet he goes into enough detail for everyone to come away with actionable points. I literally sat there with the book in one hand and my notebook in the other, creating action plans for the couple of businesses that I’m involved in. Here are my notes: Business is made of 5 things. It (1) provides something of value that (2) other people want or need (3) at a price they’re willing to pay, in a way that (4) satisfies the purchasers needs and expectations and (5) provides the business sufficient revenue to make it worthwhile for the owner to continue operation. Sales Starts with trust. No trust, no sale. Value based selling. What is it worth to … Read More